E-commerce Website Designers:
Many of you are probably already asking why eCommerce website design is
different from any other website design. They all need to be attractive,
well organized and use the right colors that fits the website spirit and
so on. Your instincts are good. However a close look at some successful
eCommerce websites will reveal the conceptual differences that are
typical in a successful eCommerce website.
An eCommerce website needs to follow certain selling principles:
- Give the user a pleasant experience during his online shopping.
- Make certain you provide sufficient information on who owns the website and why they should be trusted.
- The website must be easy to use. If it isn’t, the visitor will go to your competitor.
Those principles are not new. We all know those basics from our day to
day experiences in the mall, shopping center and every other market
place that is waiting for us to open up our wallets. The big challenge
for a web designer is how to translate those conventional marketing
techniques to the virtual world of the internet. I’m sure you’ve all
noticed that in most supermarkets the bread stand is placed at the far
end of the building, yet you can smell the fresh bread at the entrance
(sometimes they even use a special air duct to carry the smells). That
has been done deliberately. Marketers use our sense of smell to draw us
through the store where we are exposed to all sorts of tempting goodies
as we go to get our loaf of bread.
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